Where the Heart goes

The head goes where the heart has been changing my way of thinking because according to the videos heart is what makes it change. We must start with our why; why are we doing this? Companies and commercials typically target minds instead of hearts because they want to change our minds about something. They want us to think we need this product will be helpful in a variety of ways. Knowing our why is essential to our efforts because we must show people our hearts and our full intentions. Showing or letting people know our why is being transparent with people, which is what people want. They want to know why then the how and what.